Udayana University | BACHELOR OF JAPANESE LITERATURE UDAYANA UNIVERSITY

Testimonial of MBKM Program at Matahari Duta Plaza

During the MBKM program at Matahari Duta Plaza, I have gained valuable experience that greatly

enriched my practical skills and knowledge in the world of work, especially in the retail sector.

The program not only gave me the opportunity to develop my technical competencies, but also

enhanced my interpersonal skills.

Description of Activities and Learning: As a Store Frontliner - Sales Associate (SA), my main

duties are to serve customers by providing product and promo information, assisting with the

purchasing process, and managing goods from expeditions. I am also involved in organizing the

display of goods according to promotional themes and ensuring stock availability during high-

season, such as Christmas and New Year. In addition, I assisted in the processing of monthly sales

data using Excel, as well as participating in the promotion of the new brand ZES and creating

content for social media. One of the things I enjoyed was working as a talent model for the ZES

brand promotion, which gave me a new experience in marketing.

Competencies Developed: During this program, I developed various competencies that were very

valuable. I gained better communication skills, especially in serving customers and providing the

information they need. In addition, I learned how to manage stock efficiently, organize displays

creatively, and process sales data digitally. The program also taught me to adapt to work pressure,

especially during high-season, and honed my managerial skills in managing inventory.

Program Experience and Benefits: During my internship, I felt that I was given many challenges

that I was able to overcome with the help of my mentor and guidance from my Practice Supervisor

(DPP). My mentor provided valuable insights into retail operations that helped me overcome

various difficulties and improve my skills. In addition, my interactions with customers improved

my confidence and communication skills. Activities such as Saturday Ceria, which required me to

work in teams to create creative performances, also greatly enriched my experience in working

together and innovating.

Impressions and Messages: Through this experience, I feel more prepared to face the world of

work, especially in the dynamic retail industry. The MBKM program gave me the opportunity to

learn many things, from stock management, customer service, to digital marketing. I am very

grateful to be able to do my internship at Matahari Duta Plaza Bali, because besides developing

my technical skills, I also learned a lot about professionalism and the importance of working with

a team. I hope this experience can be a valuable provision for my future career, especially in

managing retail operations and marketing.

Overall, the MBKM program was very beneficial and provided hands-on experience that I could

not get in a classroom. I highly recommend this program for friends who want to gain real work

experience and develop various professional skills in the real world.